Alok DJ Rebranding
Client
Alok DJ
Service
Logo, Visual Identity
Sector
Music
Year
2019
Alok is one of the most prominent DJs in the world, winning honours and awards including: 'Best DJ in Brazil' two consecutive times, and ranked at #4 in DJ Mag's annual Top 100 awards.
Being an influential public figure, having an identity that resonates the brand’s values and goals, is imperative. This was also the basis as to why the team considered a redesign.
The logo proved to be a huge success for the brand. Soon after its unveiling, it hit the LED screens, merchandise, flyers, posters for promotional collaterals, to mention a few; and was very well received by the fans.
Credits
Brand Designer
Blesson Varghese
Photography
Matheus Campos
